NEW RESEARCH REVEALS SOUTH AFRICA’S BIGGEST INTERIOR DESIGN TRENDS FOR 2021
The research by Roofing Megastore analysed Google Trends data to reveal which interior styles are set to dominate 2021 and which are on their way out.
Conservatories, cane furniture, grey walls, diffusers and macrame are some of the trends now decreasing in popularity the most in South Africa.
The home décor trends that are in and out in South Africa for 2021 have been revealed in new research by Roofing Megastore. The research analysed Google Trends data throughout 2020, for a range of different interior design styles, colours, furniture, home improvements and accessories, to reveal which are set to dominate 2021, and which are on their way out.
Dark grey kitchens came out on top, with a huge 285% increase in popularity since the beginning of the year. Interestingly, many of the key trends for South Africa in 2021 are kitchen related – six of the top 10 most popular are either cabinet options, worktop materials or types of taps, but living walls, line art and drinks trollies are also in the top 10.
The Top 10 Interior Design Trends Increasing in Popularity the Most For 2021 in South Africa
1. Dark grey kitchen +284.62%
2. Black kitchen +229.63%
3. White kitchen +206.67%
4. Drinks trolley +194.12%
5. Floral wallpaper +185.71%
6. Line art +181.25%
7. Living walls +170.27%
8. Grey kitchen +145.00%
9. Granite +100.00%
10. Brass taps +94.44%
The 10 Interior Design Trends Decreasing in Popularity the Most Ahead of 2021 in South Africa
1. Conservatories -53.85%
2. Cane furniture -45.31%
3. Grey walls -38.71%
4. Diffusers -31.03%
5. Macrame -23.26%
6. Retro style -13.73%
7. Chrome taps -12.50%
8. Copper taps -12.00%
9. Gold taps -10.00%
10. Industrial style -9.18%
Global Trends
Roofing Megastore also researched how these trends are reflected around the world, and Cottagecore topped the global top 10. In the US, Scandi appears to be the most popular décor trend for 2021, with a massive 2,400% uplift since the start of 2020, and the UK’s key trend for interiors is also Cottagecore, which has seen a 1075% increase in interest.
In Australia, it’s Cottagecore once again that takes the top spot, with a 683% rise in popularity, in New Zealand home office design is the trend seeing the biggest increase – up by 188%, and in the UAE, it’s conservatories that are seeing the largest shift, with an increase in popularity of 156%.
Gian-Carlo Grossi, Managing Director at Roofing Megastore commented: “With so many of us spending more time at home than we ever have before, the interior design of our environment has never been so important.
It’s easy to see why Cottagecore and some of the other styles that connect us to the outside world and nature are increasing in popularity – roof windows can dramatically improve an inside space by making it feel lighter and more spacious, and a little light at the end of the tunnel is something we could all probably do with right now.”
The full research, including findings on what’s trending outside around the world can be found at: https://www.roofingmegastore.co.uk/interior-design-trends-2021