Zeitz MOCAA launched the first ever Instagram museum guide

Zeitz MOCAA is home to one of the largest collections of Contemporary African art and the museum has made it their mission to make art more accessible and enjoyable for everyone, irrespective of background, knowledge or income.

Zeitz MOCAA collaborated with advertising agency, M&C Saatchi Abel, to create an immersive and user-friendly experience, as well as a guide that will help visitors navigate the seven floors and over 60 galleries inside the museum with ease.

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- 🏛The Great Hall of Art🏛 - Walk through the tunnels until you reach the bottom of the BMW Atrium. Now look up. Like a hot knife through butter, this cathedral-like space with its smooth edges and curves looks as if it was perfectly carved by architect, Thomas Heatherwick himself. - #BMWAtrium #ThomasHeatherwick #GrainSilos #Architecture

A post shared by Zeitz MOCAA Map(@zeitzmocaa.map) on Apr 1, 2019 at 10:54pm PDT

By simply scanning a QR code on arrival, the Zeitz MOCAA Insta Map gives visitors a quick overview of what is happening on the different floors, which key artworks to check out and where other museum amenities are located. The Insta Map is useful for short visits, features a guide to the most Instagrammable spots in the museum and also provides a 2-hour Insta tour.

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The top floor of the museum is home to the restaurant, @zeitzmocaafood, bathrooms and an incredible view of Cape Town. Remember to look down at the ‘Cosmic Aphabet’ (2016) by El Loko and the BMW Atrium below. - Swipe 👉 for a preview. - #ZeitzMOCAAFood #RestaurantCapeTown #ElLoko #CapeTown #SouthAfrica #BMWAtrium #ZeitzMOCAA

A post shared by Zeitz MOCAA Map(@zeitzmocaa.map) on Jun 28, 2019 at 9:44am PDT

The Insta Map is a great way for Zeitz MOCAA to connect with their audience as well as educate visitors on unfamiliar topics through a platform they are familiar with. Give it a try.