Showing Off: Inside ILVE’S First Cape Town Showroom in De Waterkant
Welcome to the first dispatch of ‘Showing Off’, House & Garden SA’s newest series where we take our readers into some of South Africa’s most inviting showrooms and shops.
You may recall some of our previous visits to Always Welcome in Kramerville, Block and Chisel’s flagship space also in Johannesburg, and the inspiring Officine Gullo showroom in Cape Town’s city centre.
Every month we’ll walk you through a new showroom, shedding new light on stunning furniture, kitchen essentials, art galleries, and more to inform you, our lovely readers on where to buy your next house and garden essential.
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Be sure to let us know on our Instagram which showrooms you’d like us to vist next!
To kick off our new Showing Off series, we visited ILVE’s brand new showroom in the colourful neighbourhood of De Waterkant, marking their first spot in Cape Town.
When asked what their dream cooker would be, those in the know would inevitably cry out for something from ILVE. With over half a century of innovation in both the technical and design realm, this beloved Italian appliance brand has earned its reputation as the favourite of the culinary cognoscenti.
Following almost 25 years with a footprint and showroom in Johannesburg, fans of ILVE and home chefs can now experience the brand’s wide array of cookers, their impeccable craftsmanship and superior service in person, at the southern tip of Africa.
While ILVE produces one of the largest ranges of gas and electric appliances in Europe, mass production is not the goal, but rather variety. With ILVE, there’s a cooker for every preference. As is the Italian way, ILVE has mastered the art of living well with a selection of appliances that render cooking a daily pleasure and thus improve quality of life.
Gleaning from decades on the ground in Joburg, ILVE Cape Town’s most valued lesson has been listening to what customers want; and what they don’t. The new showroom is channelling this knowledge with a space that’s streamlined and sophisticated, focusing on unrivalled product knowledge and an in-store experience that leaves a lasting impression, rather than overwhelming with visual noise.
A visit to the new showroom is guaranteed to be personalised. Choice is also a promise, with an opportunity to customise your range cooker or built-in appliance in one of 210 RAL colours. Add to this a variety of hob configurations and six different trims, and you’re guaranteed to find a cooker that speaks to your unique preferences.
In line with their love of colour, the Cape Town space promises to be an enriching experience, bolstered by a cornucopia of shades that best showcase ILVE’s state of the art appliances and leave you feeling all the better for it.