If you are lucky enough to be travelling to the North this April — either to escape South Africa’s winter in search of warmer sun, or making your way through Salone del Mobile.Milano — then you should definitely pop into the nearest H&M Home to see their latest collaboration with colour maestros, PANTONE.
Although unavailable in H&M South Africa retailers, we are definitely using the vibrant and zesty pieces as inspiration for our kitchens.
Continuing on an energized and re-freshed spring season, this colourful capsule continues to explore how colours affect our surroundings, interiors and mood. For Sweet & Juicy, the two colourways include a spicy red and strong orange. Orange is a visible, bold colour, which elicits excitement and passion - and is of course closely related to the colour red. Red is the face of both love and anger. It’s a brightly intense colour, where little goes a very long way.
The Zesty & Fresh shades include revitalizing green, a fresh lime and bright yellow, bringing about freshness and crisp. Green hues evoke nature and the outdoors, feelings of balance, joy and serenity. It’s a colour perfect to enhance your mood and encourages peace – a natural addition to home interiors. The motivating colour yellow is equally centred around joy and happiness,but is also said to enhance communication and wisdom. It easily triggers feelings of happiness, reminding us of the sun and light.
“The vitality of colour is essential to the effect it has on our emotions, senses and how easily it transforms our living spaces with just a lick of paint. The new H&M HOME x PANTONE capsule collection continues to play with the notions of this, but this time circles around the kitchen table,” explains Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.
“For this second edition, we have explored the connection between food, taste and colour. Perhaps you strictly favour the freshness of green and yellow, or simply want to mix it up adding the spice of red and orange as well. The choice is yours. We hope this collection featuring specifically curated PANTONE shades will make for a bright addition to our customers table settings,” Kravaev-Söderberg adds.
The H&M HOME x PANTONE collection of keep-sake interior objects features everything you need for a bright colour injection to your dining and living spaces. The collection includes both small and larger square shaped plates, where you can mix and match yellow and light green or orange and red as you see fit.
There is also a plethora of scented candles in a variety of vivid shades. For a scent of Mandarin Gelato, orange is the go-to candle or if one prefers Pink Grapefruit, then the red candle is a given. Lemon Verde is the scent of the yellow candle and finally, Green Basil for the green candle.
Recognized as the global colour authority, PANTONE provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers rely on PANTONE products and services to help define, communicate and control colour from inspiration to realization, leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design.
