Zeitz MOCAA is home to one of the largest collections of Contemporary African art and the museum has made it their mission to make art more accessible and enjoyable for everyone, irrespective of background, knowledge or income.
Zeitz MOCAA collaborated with advertising agency, M&C Saatchi Abel, to create an immersive and user-friendly experience, as well as a guide that will help visitors navigate the seven floors and over 60 galleries inside the museum with ease.
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A post shared by Zeitz MOCAA Map(@zeitzmocaa.map) on Apr 1, 2019 at 10:54pm PDT
By simply scanning a QR code on arrival, the Zeitz MOCAA Insta Map gives visitors a quick overview of what is happening on the different floors, which key artworks to check out and where other museum amenities are located. The Insta Map is useful for short visits, features a guide to the most Instagrammable spots in the museum and also provides a 2-hour Insta tour.
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A post shared by Zeitz MOCAA Map(@zeitzmocaa.map) on Jun 28, 2019 at 9:44am PDT
The Insta Map is a great way for Zeitz MOCAA to connect with their audience as well as educate visitors on unfamiliar topics through a platform they are familiar with. Give it a try.