Louis Vuitton is embarking on an exciting new journey with the announcement of La Beauté Louis Vuitton, set to debut in Autumn 2025. This groundbreaking venture marks the luxury house's expansion into the world of beauty, seamlessly blending its storied history of craftsmanship and travel with the art of cosmetics. With Dame Pat McGrath, the "most influential makeup artist in the world," appointed as Creative Director, the project promises to redefine luxury beauty in a way only Louis Vuitton can.
Pat McGrath, known for her unparalleled expertise and revolutionary impact on the beauty industry, brings her visionary talent to La Beauté Louis Vuitton. This marks a major milestone in her illustrious career, which has included collaborations with numerous fashion houses - including Louis Vuitton itself - and the creation of her own iconic brand, Pat McGrath Labs. The launch of La Beauté Louis Vuitton gives McGrath the opportunity to craft a beauty experience that goes beyond makeup, offering a holistic lifestyle approach to luxury beauty.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” McGrath says. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
This new venture also aligns with Louis Vuitton’s long history with beauty. In the 1920s, the brand’s travel trunks and vanity cases were designed to transport cosmetics, perfumes, and toiletries in style. Iconic examples from this era, like Le Milano, a bespoke vanity case created for opera singer Marthe Chenal, and a toiletry case designed for Polish composer Jan Paderewski, highlight the House’s early focus on beauty. Even the brand's first handbags were conceived with the need to carry daily beauty essentials in mind.
Reflecting on the brand’s strategic expansion, Pietro Beccari, Chairman and CEO of Louis Vuitton, explains, “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”
While the full product range remains under wraps, La Beauté Louis Vuitton promises to bring an elevated, luxurious beauty experience that honors both Louis Vuitton’s rich legacy and its forward-thinking vision. With Pat McGrath at the helm, it’s clear that this will be more than just a collection of beauty products - it will be a lifestyle, blending art, innovation, and elegance in every detail.
As Louis Vuitton enters the beauty space, we can expect a fusion of timeless luxury with modern innovation - ushering in a new era of beauty that is as sophisticated and forward-thinking as the House itself.
