From a single store at the V&A Waterfront in 2015 to over 20 stores across the country, H&M has become a staple in our lives – which makes the recent addition of a stand-alone H&M Home space so exciting. The chic homeware store, now open in Sandton City, Johannesburg, presents the latest trends and products to create inspiring interiors – a lifestyle destination with a truly vibrant shopping experience.
‘H&M Home has always been about presenting modern design and quality at the best price in an inspiring and sustainable way. Our unique and considered store concept will offer a dynamic shopping experience with a high level of customer service, the latest trends and exciting collaborations,’ says Caroline Nelson, country manager for H&M South Africa.
The store will offer fashion-forward decor and accessories for every room and style. The assortment ranges from high-quality bed linen and timeless dinnerware to diversified textiles with contemporary style and attention to detail at its core. By merging modern design and quality with sustainability and affordable prices, H&M Home enables interior lovers to create a personal and contemporary space – a place to feel at home.
The launch of the stand-alone store coincides with the release of the H&M summer campaign, inspired by sun-soaked interiors, with golden-hour tones taking centre stage. Think blushing pinks, soft yellows and soothing beige hues that add a Mediterranean touch to your spaces.
The new collection features soft tufted cushions, jacquard-weave blankets, candles and lanterns to create a breezy and calming atmosphere while embracing your inner boho-chic alter ego (the best part: they’re all sustainably produced). From picturesque sunset blankets to beautifully hand-painted vases, H&M Home is here to transform your home intot he perfect summertime escape.
