Premium vodka brand, Belvedere Vodka recently debuted their limited-edition bottle created with GRAMMY-nominated musician, actor, and activist Janelle Monáe.
The designer bottle features a metallic-blue collage design with layers peeling back to reveal the words, Beautiful Future, along with the familiar Belweder Polish presidential Palace illustration. The creative partnership encourages consumers to imagine a better future, one of opportunity and empowerment.
Belvedere and Monáe both believe we must all be actively engaged in conversation, be given a space that encourages positive thought and afforded the opportunity to express hopes, desires and visions for what a beautiful future looks like for all.
‘My collaboration with Belvedere is about a topic that’s very close to my heart, creating a future, A Beautiful Future, where people of all walks of life feel comfortable expressing themselves. Where those who are typically dismissed feel included and heard,’ said Janelle.
The narrative of the campaign was built on a Belvedere and Janelle Monáe hosted brunch for her grassroots movement, Fem the Future. The movement is dedicated to advancing awareness and opportunities for women, and those who identify as women, through music, arts, mentorship and education.
Fem the Future ran a social media campaign where the public was asked to define what ‘A Beautiful Future’ looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion, and empowerment, the basis of the collaboration.
For more information on the campaign and Belvedere vodka visit BelvedereVodka.com.
